Applying her keen eye for insight, storytelling and creative exploration with an in-depth knowledge of material processes, Aoife’s work bridges material strategy and direction setting, through to brand experience, service, culture and innovation. Aoife has worked with world leading brands ranging from mobility & transport, property development, energy futures and material technologies.

Blending an expertise in colour and material with a passion for finding high impact moments along the user journey to elevate emotional connection to brand through sensorial cues. Crafting memorable brand stories- ensuring that the big picture and the finer details work in dynamic harmony to achieve an authentic and memorable impression.