Simon brings 10 years of experience to his role in our Industrial and Service design team. Having designed product architecture and holistic brand experiences for hospitality and consumer technology brands such as Panasonic, Costa Coffee, Samsung and IHG Hotels. He also has extensive experience in the transport industry, with the likes of NIO, American Airlines and Ford.

Simon’s love for nature and hiking has led to a shift in focus towards planet-first design thinking, championing circular design and climate-focused ambitions, leading engagements with cuspal new energy brand Noon.