Mark Dorris is CEO of Mercel, a spin out company from Edinburgh Napier University which specialises in seaweed derived sustainable material replacements for microplastics. Mark has almost 4000 academic citations in Life Science and Materials Science disciplines, with extensive international experience in sustainable materials teaching, research, innovation and commercialisation. He additionally has a wealth of industrial experience in taking benchtop innovations via pilot plant to full production scale. Current projects include microplastic replacements for cold water soluble laundry, floor and personal care sheets, drug delivery systems, and rheology modifiers for personal care formulations in the UK, EU and US markets.